1. No stock can give guaranteed returns
Even best blue chips can underperform & not give any return for long-term. Risk is there in any stock you invest, no matter how safe it sounds.
Best you can do is reduce risk by diversifying & taking calculated informed decisions.
2. Corporate heads may manipulate its earnings
Heard of Satyam Scam?
When market starts expecting extraordinary performance from a company every quarter, it pressurizes corporates to meet those expectation & they might manipulate their results to not let the shares fall
3. Would you pay ₹1K for a milk packet?
Do you know about crashes of IPOs like Paytm, Nykaa, etc?
Most people over-pay to buy a hot stock & end up losing money when the heat is gone. There are many companies trading at a valuation way higher than their actual earnings
4. Over 90% people lose money in market
Market has potential to give great returns, but investors also need to have potential to get it from the market.
Most people are not ready to put any time or effort. Therefore without knowledge & experience, they definitely fail!
sc: https://twitter.com/TradeBrainsGrp/status/1618848506583879680?t=4xWW2zenzSvrgIv74xD_rA&s=19